12A

The segment that I am choosing for my venture's market is people with mobile devices.

What I learned from interviews

     After conducting all three interviews with people that all have the same unmet needs I learned where most of their unmet needs becomes apparent. I learned that so many people, either through friends of friends for just stories that so many people have the problem of their phones battery not lasting long enough. We live in a day and age where the most popular phone companies are producing phones with smaller and smaller batteries. This leads to the solution of people having to charge their phones.

     When the people that are in my segment become aware of their need the first thing that they think to do is look for a charger. Whether they're at their own home and have their own charger or they're at their friends house they have to ask for a charger to charge their phone. If only they had a wireless charging device the need to charge their phones would just disappear because the second that they would walk into the room their phone would just start charging instantly. The source of information that the people I interviewed had was first person reports or how they felt when they were in the situations themselves. When they search on google their problem their search terms are "charging", "charger", "wireless", and such. They talk to friends and family about new technology that they've found out like an they would tell their friends and family about my wireless charging

After going through these interviews I have basically come to the conclusion that most people are interested in the idea of wireless charging. They are looking for a technology that removes the need to  remember you have to charge your phone or always have your phone running out of battery. I would succinctly describe this segment in terms of need awareness and information search by what this assignment has caused me to have to ask interviewees