The first person that I interviewed is a friend of mine When I first asked my friend what mattered to him the most when it came to buying something. He said it comes down two two things, quality and price. I asked him what about when it comes to comparing two products and then he said in that case it really comes up to which one is better for the value. Most of the time my friend is purchasing items from online websites like Amazon.com or off of other smaller websites. He said "Rarely do I go to an in person store anymore."
4) I asked what he thinks of after he makes a purchase and he told me he feels good after buying something new. I wasn't shocked by his answer because I feel the same way. I guess him and I both share the feeling of liking new things.
The second person that I'm interviewing is an old friend from back home and I asked him if he had a set of alternatives when it came to buying things and he said that usually he sets his sights on one item because he likes to do a lot of research. He usually goes online to a website like Aliexpres or Amazon and look for items but if he can't find the item there or if the item is too expensive or the shipping will take too long then he will look into physical store locations as alternatives. I asked him what he feels like after he makes a purchase and he said that if he is happy with the purchase then he will feel good and happy that he has something new whereas if he wasn't sure if he really needed the item then he will feel bad for what he called self indulgence.
The third person I interviewed was my old roommate and I started off by asking him if he had any alternatives when it came to making purchases and said that he really only buys thing off of websites like Amazon.com and doesn't really look at other places. He was okay with sacrificing a possible lower price for the convenience of 2 day shipping. I asked my suite mate what he felt like post purchase and he said that usually he his happy with his purchases. He said that if he wanted it bad enough to make the purchase then he should still be happy when he gets the item.
Hi Ethan!
ReplyDeleteI loved the way you managed to isolate your chosen segment. I feel that quality and price are definitely the two main drivers behind the motivation of a customer to purchase a certain product for themselves. Having thought along the same lines myself, I feel that customers will always choose the options that are the most convenient for them to obtain. I feel that the impetus is definitely on us, the product developers, to definitely research methods that balance price with quality in order to ensure that customers obtain the most "bang-for-their-buck" as possible. I feel that we as producers should also seek to refine this quality to the point that buyers don't feel as much regret, something which I definitely observed was a shared concern of a consumer that you interviewed.
I loved your observations, thanks so much for sharing!
Hey Ethan,
ReplyDeleteI completely agree with your first interviewee about not going to the store to buy anything anymore when everything is virtually online for you to just browse, click, and buy.
Hey Ethan! I totally agree with your second interview! I as well always go on amazon and do as much research as I can! However I almost always end up buying from amazon because I am too lazy to go to the store!
ReplyDeleteHi Ethan,
ReplyDeleteIts interesting what means more to us when buying a product and how that changes from individual to individual. I thought that I related more to the second person that you interviewed. I would undoubtedly go out and research a product or service for hours on end to make sure I'm getting a good buy. This would happen especially if I was thinking about purchasing a high priced item
Hey Ethan, Its crazy how no one really goes to the store anymore when everything is so easily accessible online. I agree with the second interview most because I spend hours researching products before I click buy.
ReplyDelete